Draft – pending review by Omnicom Media Group Denmark legal / DPO. Not yet in force.
Terms of use
Last updated 17 October 2026
The service
UTM Tool is provided by Omnicom Media Group Denmark and TRKKN Denmark ([legal entity name]) to its clients and employees for creating, testing and monitoring campaign tracking links. Access is by invitation only.
Your account
You sign in with your own Google account. Don't share access with others; ask the client lead to invite them instead. We may remove access when it is no longer needed, for example when a client agreement ends.
Acceptable use
- Use the tool only for campaigns of the clients you have been given access to.
- Don't put personal data (such as names or email addresses) into tracking parameters.
- Don't try to access other clients' data or interfere with the service.
Your content
Campaigns, links and settings you create belong to the client they were created for. We process them to provide the service under the agreement with that client.
Availability and liability
We aim to keep the tool available and its link checks accurate, but they are an aid, not a guarantee: always check critical campaigns before launch. Liability follows the agreement between the client and Omnicom Media Group Denmark / TRKKN Denmark.
Privacy
How we handle personal data is described in the privacy policy.
Contact
[support contact email]