Omnicom Media Denmark · TRKKN Denmark
Consistent, tested tracking links for every campaign
UTM Tool helps advertisers in the Nordics and their agency teams create campaign links that follow one agreed naming standard, checks that each link lands correctly, and shows what every link delivered in Google Analytics 4.
- • Guided link builder based on your own UTM syntax
- • Automatic check that the landing page keeps the tracking parameters
- • Daily check of the UTM values arriving in GA4
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Access is by invitation. Omnicom Media and TRKKN employees use their work Google account; advertisers use the Google account their invitation was sent to.